Today Balance of Nature announced a yearlong agreement with Learfield—a media and technology company powering college athletics—to become a Proud Sponsor of Texas Athletics, a Proud Partner of Florida Gators, a Proud Partner of the University of Arkansas, a Proud Partner of Oklahoma State, and a Proud Partner of Texas A&M.
The strategic alliance between Balance of Nature and these powerhouse athletics departments marks a pivotal step in bolstering our brand presence and accelerating growth throughout the nation via student and fan engagement, custom content, and in-venue signage at each of the five college campuses.
The partnership will not only drive awareness for the Balance of Nature products, but aims to enhance the Balance of Nature brand through innovative campaigns and interactive experiences tailored to the interests and values of the younger generation.
A Five-Star Partnership
As part of the partnership, Balance of Nature is teaming up with Learfield to create various branded ad campaigns with options to feature student-athletes at each college. Balance of Nature will also create social brand advertising campaigns that will be distributed via each school’s official athletics accounts and digital platforms to further drive brand affinity and product engagement.
To reinforce our commitment to empowering the next generation of stars, Balance of Nature will also fund various NIL—name, image, likeness—activities at partnered schools, providing Razorback, Aggie, and Longhorn student-athletes with brand ambassador opportunities that support and amplify Balance of Nature’s partnership with their respective schools.
Leaders Weigh In
“It is always energizing to see a partner grow with our properties. Last year Balance of Nature used our Digital platform (Fan365) to drive new customers, and this year they have fully integrated our offerings into a larger partnership. This association shows our collaborative commitment to grow each other’s business and reach.”
—Shawn Hegan, Learfield Executive Vice President
“Balance of Nature values university affiliation. We look forward to the partnerships and energy that come from the fans!"
—Marketing Director, Sam Evans
Don’t miss a single touchdown, dunk, or homerun as we bring you closer to the action and rising star athletes!
