By Taylor Brunson
2026 marks a historical milestone for the United States of America as the nation celebrates the 250th anniversary of the signing of the Declaration of Independence. Adopted on July 4, 1776, and signed by 56 delegates, this foundational document established America’s right to self-governance and outlines important principles of natural rights. Values such as liberty, equality, and the pursuit of happiness are just part of the reason why Balance of Nature is proudly rooted in America and is thrilled to commemorate this momentous anniversary.
Partnerships
The Balance of Nature team has grown significantly in the past nearly 30 years since its 1997 establishment in St. George, Utah. Headquartered in Southern Utah, the company is deeply committed to engaging its team in the local community. Since its inception, Balance of Nature has purposefully partnered with organizations such as:
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United We Pledge: A nonprofit that provides best-in-class educational platforms and interactive programs that educate, inspire, and empower families and communities.
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Liberty Village: An initiative that promotes patriotic causes and fosters civic-mindedness.
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Constituting America: An organization that educates Americans about the Constitution and the rights and liberties it provides and protects for all of us.
Veterans
A meaningful portion of Balance of Nature’s customer community includes veterans, and the company is honored to serve and support those who have dedicated themselves to protecting our nation’s freedoms. In recognition of their service, Veterans who sign up as Preferred Customers receive $10 off their monthly orders. This reflects Balance of Nature’s appreciation for the sacrifices made by service members and their families, as well as its ongoing commitment to giving back to the veteran community.
Rooted In America Initiative
As the nation reflects on 250 years of independence, Balance of Nature is also focused on supporting the ideals that continue to strengthen America today. Through its Rooted in America initiative, customers are invited to actively participate in preserving the values that shaped the nation. When making a purchase with Balance of Nature, customers have the option to contribute to Liberty Village, helping support programs that promote civic responsibility and education centered on America’s founding principles.
Balance of Nature CEO Lex Howard shared the importance of this initiative and the company’s commitment to honoring America’s legacy:
This year, Balance of Nature is celebrating 250 years of American freedom and resilience through our Rooted in America initiative, giving customers the chance to support the values that made this nation strong. With each purchase, you can choose to contribute to Liberty Village, helping preserve the principles that built America and inspiring future generations to carry them forward.
As Independence Day approaches and Americans across the country reflect on the nation’s history, Balance of Nature remains committed to honoring the past while investing in the future. Through community partnerships, veteran appreciation, and efforts that encourage civic engagement, the company continues to uphold the values that define the American spirit.
Rooted in gratitude and shared responsibility, Balance of Nature is proud to stand alongside customers and communities in celebrating 250 years of freedom, and in supporting the ideals that will carry America forward for generations to come.
