Balance of Nature Proudly Returns as World Champion Sponsor of the Huntsman World Senior Games for the Fourth Consecutive Year
ST. GEORGE, UTAH– When Dr. Douglas Howard founded Balance of Nature in 1997, he had a simple desire to help people. He believed that a balanced and healthy lifestyle should include regular exercise and a whole food diet. Back in the 1980s, Dr. Howard met a man named Jon M. Huntsman who shared similar ideals. Huntsman was the principal sponsor of the Huntsman World Senior Games and Chairman of the Huntsman Corporation. Both men continue to support the belief that physical fitness and ability are not limited by age.
Beyond striving for a balanced life, we at Balance of Nature have a set of core values that we embody and exemplify to others. These values include family, accountability, righteous living, excellence in the ordinary, and passion. One of our important cornerstones is the idea of “eat, think, do.” Not only do we strive for physical health, but we also focus on our emotional health and dietary health. We are a tenacious team of productively supportive team members with a self-employed mentality and a deep desire to change the world, one life at a time.
The Huntsman World Senior Games are where passion for health and fitness truly shine. This annual international event brings together men and women aged 50 and above, making it the largest multi-sport competition for this age group in the world. For the fourth consecutive year, Balance of Nature is honored to be the World Champion Sponsor, proudly supporting both the Games and our vibrant community. We believe in the power of active living, and this local event is the perfect platform to champion those who prioritize their health and well-being.
To gain some perspective on the vast reach of the Huntsman World Senior Games, here are some stats from the 2023 Games:
- -11,471 competing athletes
- -35 sports hosted
- -25 foreign nations represented
- -All 50 U.S. states represented
- -Average age of participants was 67
- -Oldest competitor was 100 years old
- -6 national and world records broken
- -Economic impact of $44.5 million (according to a study done by Dr. Kristy Grayson of Utah Tech University)
- Regardless of their skills or talents, seniors can find a suitable competitive sport among the wide variety of over 35 available events. These include classic sports like basketball, tennis, swimming, and golf. You will also see sports such as archery, climbing, biking, and gun shooting. Each event has its own registration fee, regulations, and schedule.
The 2024 Games are sure to deliver the same excitement and energy that have made previous years unforgettable. With around 12,000 athlete sign-ups, the Games will have a record-breaking year! The events will take place in St. George, Utah, from Monday, October 7 to Saturday, October 19, 2024. You can expect to see the Balance of Nature booth and associated team members at the Dixie Convention Center, located at 1835 South Convention Center Drive.
Not a senior or unable to participate? No worries! There are many ways to get involved with the Huntsman World Senior Games. Volunteers are always appreciated, and you can register to help out here. Select a date based on your availability and help out with various roles, from distributing shirts and refreshments to being a transportation driver. The Games also offer opportunities for vendors and donors.
After the excitement of the Games' sporting events, join us at the Friendship Festival to celebrate with the St. George community! This free public event at the Dixie Convention Center Grounds will be held from Wednesday, October 9 to Friday, October 11, 2024, and Wednesday, October 16 to Friday, October 18, 2024, between 4 p.m. and 8 p.m. You can expect live entertainment, food trucks, dancing, and games!
Balance of Nature will attend the Friendship Festival on each day it’s held. Come find us for a fun photo opportunity! We will have a fruit wall backdrop along with fun props and Polaroid cameras to capture the perfect moment. Additionally, we’ll have team members available who will be happy to answer any questions you have about our products or company!
As the Huntsman World Senior Games draw near, Balance of Nature is thrilled to continue supporting this incredible event that unites athletes, volunteers, and the community in a celebration of health, vitality, and perseverance. Whether you’re competing, volunteering, or simply cheering on the participants, there’s a place for everyone to experience the joy of active living. Together, we can inspire healthy living at any age. We’ll see you in October!
