By Taylor Brunson
Balance of Nature is proud to once again serve as the World Champion Sponsor of the Huntsman World Senior Games, taking place from October 6 to October 18, 2025, in St. George, Utah. This marks the fifth consecutive year that Balance of Nature has partnered with the Games, supporting athletes and the community in celebrating vitality and fitness at every age.
Founded in 1987 by Jon M. Huntsman, the Huntsman World Senior Games bring together thousands of athletes aged 50 and older from around the world. The annual event is the largest multi-sport competition of its kind, welcoming participants from dozens of countries and featuring more than 35 sports.
Last year’s Games set new records, with more than 11,880 athletes participating across 36 sports, representing 30 countries and all 50 U.S. states. Team sports reached near-capacity registration, and new events such as disc golf and climbing were introduced. This further expanded opportunities for senior athletes to challenge themselves and stay active.
For Balance of Nature, the Games align perfectly with the company’s mission and values. Founded by Dr. Howard* in 1997, Balance of Nature is dedicated to providing a convenient way to get a wide variety of ingredients of 47 fruits, vegetables, spices, and fibers every day. The company’s core principles of accountability, excellence in the ordinary, and passion reflect the same spirit embodied by the athletes competing throughout this event.
Balance of Nature team members are onsite at multiple event locations throughout the Games. At the Canyon Softball Complex, located on 1890 West 2000 North, attendees can visit the Balance of Nature booth to enjoy fresh fruit, such as mandarins, bananas, and apples.
At the Dixie Convention Center, located at 1835 South Convention Center Drive, Balance of Nature is offering a variety of interactive experiences for participants and visitors. Attendees can capture memories at the photo booth and even receive free laser treatment from chiropractic physician Dr. Ron Boyer. Visitors can also stop by the prize booth to fill out a brief survey form and be entered into a raffle drawing.
In the sports lounge, Balance of Nature is promoting an athlete sponsorship opportunity, where competitors can scan a QR code to apply to become a sponsored athlete.
In addition to the athletic competitions, the community is invited to enjoy the annual Friendship Festival, held at the Dixie Convention Center on October 8–10 and October 15–17, 2025, from 4 p.m. to 8 p.m. The free public event features live entertainment, local food trucks, dancing, and games. Balance of Nature will be at the Friendship Festival with a prize wheel and a variety of giveaways. This offers a chance for athletes and residents alike to celebrate together.
Balance of Nature is honored to continue supporting the Huntsman World Senior Games and the values it represents: dedication, perseverance, and the pursuit of lifelong health.
For more information about the Huntsman World Senior Games, visit SeniorGames.net.
For more information about Balance of Nature, visit BalanceofNature.com.
*Dr. Howard is a Chiropractic Physician and was a Professor of Medical Science and Research at Pavlov Medical University. While earning his medical degree from the Pavlov Medical University, he served as Dean of Foreign Student Affairs.
